Israel’s Arabic Facebook page. (screenshot)

Israel is increasingly able to speak directly to the Arab street, using social media to create dialogue where hatred previously existed.

Israel’s Ministry of Foreign Affairs’ Digital Diplomacy Department dances to the beat of its own drummer, reaching out directly to millions of the Jewish state’s neighbors in the Middle East with Arabic language content on major social media platforms.

Through compelling posts and videos, the Digital Diplomacy Department informs the Arab world of Israel’s diverse population, freedom of religion and speech, and robust democracy.

By commenting back and forth with its Arab followers on Facebook, Twitter, and Instagram, Israel’s digital diplomats have opened up unprecedented dialogue and are helping shape a positive image of the Jewish state in the Arab world.