Yet another Israeli startup scored a huge technological success, this time in the realm of social media.

Comprendi, an Israeli company whose technology enables advertisers to adjust their messages in real time, won an award of $250,000 from Twitter for its Adaptive Creative technology.

Founded in 2013, the Tel Aviv-based company was recognized at a recent ceremony held at Twitter headquarters in San Francisco, after beating 500 applicants from 20 countries in the #Promote Ads contest.

What factors are involved that enable this advanced technology to work?

Watch this video and find out more.