Increase added value means making the product or service better than that of the competitor. It’s a way to differentiate your business, attract new customers and boost sales.

Matching to Michael Porter, a company’s value-added can be shared among two groups: primary actions and support activities. The previous involves modifying raw materials in products. These involves providing the after-sales offerings that help the customer make use of product and improve it.

There are many methods to increase your added value, such as improving their packaging of a item or streamline its technique of use. Apple’s focus on making computers simple to operate, for example , developed their market and created substantial added benefit. Other ways to add value are to provide personal services, present discounts, or give back towards the community.

Upping your added value is particularly important in today’s competitive markets in which buyers have become web-savvy and less loyal to brands. When a service or product is viewed as a commodity, it is difficult to that at a superior profit perimeter.

Customers want to feel that they’re having their money’s worth, therefore putting added worth before a sale is a vital strategy for businesses. If you don’t add value on your product or service, your competitors will, and you’ll always be left with nothing at all. Adding value to your products or services also helps to build trust with potential customers and clients. This trust might warm these people up to your brand and make this easier for you to sell to them later on.